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ABOUT ME
A multidisciplinary creative, with more than 10 years of experience turning ideas into stories people actually give a damn about.
WHAT I DO
Copywriting
Words that do the work. That sound like the brand, not like a brief.
Creative Direction
Leading projects from concept to execution. The whole thing, until it's right.
Strategy
Finding what a brand is really about, then build everything around it. Culture first. Trends last.
AI Consulting & Co-creation
AI isn't a magic fix, and not every brief needs it. It's a powerful tool to use at the right moment. I help brands figure out when it genuinely earns its place and how to use it well.
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