Split between Lisbon and Madrid, I help brands and projects find their voice, shape their identity, and connect with the right audiences both online and offline.

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I was one of the founding members of Lisbon‑based Savvy Agency (now Savvy Creative Studio), where I focused on Copywriting, Creative Direction, and digital strategy before stepping into an independent career. I’ve collaborated with a diverse range of clients, from global brands to independent startups ready to make their mark.

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While I admit to a touch of FOMO, my approach is grounded in reality and culture, not trends or cookie-cutter solutions. I don’t believe in “gurus” or magic formulas, but I do believe in meaningful stories, and the power of great ideas. Being fluent in Portuguese, English, and Spanish lets me move fluidly across different markets and cultures, helping ideas travel further and connect more deeply.