Split between Lisbon and Madrid, I help brands and projects find their voice, shape their identity, and connect with the right audiences both online and offline.

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I was one of the founding members of Lisbon‑based Savvy Agency (now Savvy Creative Studio), where I focused on Copywriting, Creative Direction, and digital strategy before launching my freelance career. I’ve collaborated with a diverse range of clients, from global brands to independent startups ready to shine.

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While I admit to a touch of FOMO, my approach is grounded in reality and culture, not trends or cookie-cutter solutions. I don’t believe in “gurus” or magic formulas, but I do believe in authentic stories, meaningful connections, and the power of great ideas. Being fluent in Portuguese, English, and Spanish lets me move fluidly across different markets and cultures, helping ideas travel further and connect more deeply.